SearchCap: The Day In Search, October 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor...
View ArticleThe One Thing I Would Change as the CEO of Moz
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What many of you might not know is that this CEO Swap scared me....
View ArticleGoogle Local Maps Spam Invades Knowledge Graph
Linda Buquet, a top contributor in the Google Local forums, posted a thread in the Google Webmaster Help forums complaining about a massive spam attack in Google that started working on August 22,...
View ArticleThen vs. Now, The Evolution of SEO: Interview With Kris Jones by @johnrampton
A big thanks to our Pubcon 2013 sponsor, Brand.com: “the #1 rated online reputation management company”. In an interview conducted at Pubcon 2013 in Las Vegas, Kris Jones of Internet Marketing Ninjas...
View ArticleMust-Have Social Media Meta Tag Templates for Improved Sharing and SEO
At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how...
View ArticleEssential Social Media Tag Templates for Improved Sharing and SEO
At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how...
View ArticleYelp: We’re Second Only To Google In Local Data Quality
Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim....
View ArticleSearchCap: The Day In Search, November 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags...
View ArticleTop 20 Local Search Ranking Factors: An Illustrated Guide
First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly...
View ArticleCapitalizing on Local Events for Cheap, Quality PPC Traffic by @johnmcelborough
One of the things I love most about PPC is that, despite the competitiveness of most commercial keyword marketplaces these days, once you step off the beaten track of advertising on head terms,...
View ArticleHow & Why Digital Marketing Professionals Are Missing Out on Potential...
It doesn’t matter if you’re an SEO, developer, or marketer. Regardless of your specific role in the online marketing community, one thing is for sure – it’s not enough to make beautiful websites,...
View ArticleHow To Optimize Your Website For Google Glass: Interview With Rob Garner by...
As part of our SEJ interview series, Rob Garner from Advice Interactive discusses how to optimize your website for Google Glass. This new technology clearly presents new sets of challenges for website...
View ArticleLocal Marketing How-to: Mobile Search is Crucial for Gas Stations and...
Editor’s Note: This article explains local marketing strategies for a particular niche, but these techniques can be applied to any local business or franchise that is in a highly competitive commodity...
View ArticleHow to Zero-In on Hyperlocal PR
This guest post is by Lynn Schwartz, president and co-founder of Newsmaker Group. She can be found on Twitter and LinkedIn. The way consumers navigate their local marketplace has undergone a...
View ArticleHummingbird’s Unsung Impact on Local Search
Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search...
View ArticleBecoming A Brand By Emulating Other Brands: Interview With Ryan Jones by...
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of his day job Ryan manages SEO for several large, Fortune 500...
View ArticleA New Geo-Targeting Best Practice: Segment Out Location Types into Separate...
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google...
View Article10 Reasons Why You Should Quit Twitter by @albertcostill
In July 2006, Jack Dorsey, Evan Williams, Biz Stone and Noah Glass launched Twitter. The 140 characters micro-blogging site quickly exploded into one of the most sites in the world. By 2013, the...
View ArticleSearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local...
View Article6 Tips For a Stronger Mobile Presence on Search Engines by @Rocco_Zebra_Adv
Credit: Author created with Screenshot from Adwords.Google.com Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes...
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